In this inspiring lecture Dr. Kohli will cover all these and the Healthcare market place, problems created by third party payment, integrated care, role of information technology and the Healthcare market place without third party payment. With examples, she will discuss the changing nature of entrepreneurship in Healthcare, what lessons we can learn from these examples and the obstacles to Healthcare entrepreneurship. She will also take up growing opportunities in business to business in Healthcare.
Healthcare entrepreneurship - the changing nature of providers
The Healthcare industry remains one of the biggest opportunities for entrepreneurs and investors. Innovative start-ups are utilizing new technologies to offer solutions that improve quality, lower costs, and streamline access to healthcare services. The core market for Healthcare does not work like other markets. Because Healthcare costs are usually paid for by a third party (insurance, government), patients are not price-sensitive and providers may not feel the need to compete for their business. Lack of competition results in a highly artificial market plagued by problems of high costs, inconsistent quality and poor access. But in Healthcare markets where patients pay directly for all or most of their care, providers almost always compete on the basis of price and quality. This space is growing with new areas coming in. New business models are being created and entrepreneurs are exploring many innovative services. Though the Healthcare enterprises are for profit, innovative social ventures increasing play a role in Healthcare. Not only that, the business to business entrepreneurship is also increasing, which gives more room for innovation and improvement in Healthcare.
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Drs. Nupur Kohli speaking on medical entrepreneurship at Nyenrode Business University, The Netherlands, 2016
Drs. Nupur Kohli